“I’ve never really had a marketing plan ever in my career,” says Gerald Maxwell Rivera, better known as Maxwell. Though he acknowledges “I’m sure someone was doing one in the building somewhe…
Rivera, better known as Maxwell. Though he acknowledges “I’m sure someone was doing one in the building somewhere,” the reason why a more concerted effort wasn’t made may be because the R&B singer, songwriter and producer seemed to arrive fully-formed upon the release of “Maxwell’s Urban Hang Suite,” his lush, libidinous 1996 debut album.
When you’re doing three consecutive nights in concert in the same location, do you approach your set list differently than if you’re performing only one night per city? I just want all killer, no filler. From the parking to trying to get a babysitter to all the things that people have to go through, I don’t think anyone wants to go through all that trouble just to have to sit through songs they don’t really know. So literally the first five or six songs, you will know them.
You say you don’t necessarily get played on the radio as often as other artists. At this point in your career are you happy to deliver what you know people love, or do you still want to push the boundaries to do things that may not be exactly what they expect?
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