Max Mara will reveal Tuesday that it plans to stage its resort 2023 collection in Lisbon.
has staged runway shows in New York, London, Shanghai, Reggio Emilia — where it is headquartered — and Berlin.
Lisbon is understood to be a source of inspiration for creative director Ian Griffiths, as the previous cities have been. Griffiths was inspired by Marlene Dietrich and David Bowie for the collection he showed at the Neues Museum in Berlin, a city that has long fascinated the designer. On that occasion, the brand launched its first jewelry line.
Max Mara is the first company to disclose plans for its resort collection this year. Over the past two years, travel restrictions related to the COVID-19 pandemic have been impacting the itinerant shows of several brands, although Dior staged its cruise 2022 show in Athens, for example, and Chanel last November reprised its cruise 2022 show in Dubai, a few days after
event in the same city. Chanel first unveiled its cruise 2022 collection last May in the South of France at Les Baux-de-Provence.
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