The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro.
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” Mattel president and COO Richard Dickson, said in a statement on Wednesday. The Disney Princess toy line significantly drove revenues at Mattel until 2016 when it lost the global rights to rival Hasbro.
Mattel said a collection of Disney Princess toy lines will arrive at retailers worldwide in 2023 as it develop toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures. The new agreement will see Mattel develop dolls based on popular properties like Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping BeautyThe new licensing deal expands on existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s
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