The star-studded, upcoming 'Barbie' film has brought the Mattel-owned brand front and center. It has generated at least $1 billion in gross billings or sales each of the last five years.
FOX Business correspondent Madison Alworth joined ‘Varney & Co.’ to show how the Barbie franchise is capitalizing on nostalgia with their new immersive Barbie Cafe.
It crossed the $1 billion-mark in annual gross sales in 2018 after having dipped below 10 figures for a few years. It brought in at least $1 billion in other years prior to 2015 as well.the Barbie brand saw $1.49 billion in gross billings globally. That had been preceded by gross billings of $1.68 billion in 2021 and $1.35 billion in 2020, according to quarterly earning reports.
Gross billings "represent amounts invoiced to customers" and "does not include the impact of sales adjustments, such as trade discounts and other allowances," according to Mattel.
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