The toy giant wants to 'unlock' its 'treasure trove of IP' with new hire.
has hired Walt Disney Co. veteran Josh Silverman to lead its franchise development and intellectual property efforts, and consumer products, as the company looks to continue to expand its brands beyond the toy aisle and into an “IP-driven” firm.
Silverman will become global head of consumer products and chief franchise officer for Mattel, reporting to Mattel president and COO Richard Dickson. In his new role he will lead “global consumer products licensing, franchise management, retail development, as well as publishing, live experiences, and location-based entertainment,” per Mattel.
“His experience at Disney overseeing the world’s largest entertainment-related consumer products business will be invaluable as we start the next chapter of our growth strategy at Mattel,” Dickson says. “There is incredible potential to be unlocked in our treasure trove of IP under his leadership and across our portfolio of iconic brands.”
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