Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’

At least 23% of the $88 billion spent annually by marketers on automated digital ad buying on the open web is a waste, according to a report from a trade group

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ByThe Association of National Advertisers is a trade association whose members include Coca-Cola, Walmart and McDonald’s.At least 23% of the $88 billion spent annually by marketers on automated digital ad buying, or programmatic advertising, on the open web is a waste, according to a report from the Association of National Advertisers.Continue reading your article with

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