Instead of talking up money and jobs that the other services hype, Gen. David H. Berger told Heritage audience on that the Marines use a hard-to-get campaign. “We have a brand, and the brand is, ‘I’m not sure you’re good enough to be a Marine,’” he said.
Instead of talking up money and jobs that the other services hype, Gen. David H. Berger told a Heritage Foundation audience on Tuesday that the Marines use a hard-to-get campaign.“We have a brand, and the brand is, ‘I’m not sure you’re good enough to be a Marine,’” the four-star general said.
“I'd never met a Marine before. Never seen one but was instantly drawn to this person, this guy, his leadership, the way he carried himself, the way everybody respected. I'm like, I don't know what that is, but I want that,” he recalled. That challenge won him over. Berger said, “Over the next three years in college, it was clear, that, that service and personal example and because everything about it, that's what I wanted to do. It's the same thing today. Same thing.”
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