With SDSU competing and hosting two rounds of the NCAA tournament, businesses say they've seen a boost. Sports San Diego, the San Diego Tourism Authority's sports commission, expects the tournament to pump $6-$10 million into the local economy.
It's March Madness time. The San Diego State Aztecs are the eighth seed — and looking for their first-ever tournament win against Creighton, in Texas. Here at home, SDSU is playing host for the tournament's first two rounds. KPBS reporter Alexander Nguyen looks at the economic impact.With San Diego State invited to the Big Dance and also hosting the first two rounds of the tournament, local businesses say they're already seeing a boost.
At the restaurant's College Area location, there was already a good-sized crowd in the middle of the afternoon on Thursday. Feldman said he expected it to be packed once the Aztecs start playing. “Definitely seen the surge already, even today, and tomorrow is supposed to be even better," he said."So I think it's very beneficial. We definitely need it, especially after everything has happened with the economy.”
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