On the heels of his latest drop, Perfect Eau de Toilette, the iconic designer opens up about creating a legacy of viral scents.
I always think like, "Oh, my God, everybody is just as involved in everything." Like, I don't think I'm more involved or less, you know? I think maybe this is my own insecurity. I think like, "Oh, I bet [the other designers] are there with the nose." I've got visions of, like, this fictitious designer who's literally making fragrance. My shrink tells me this all the time.
I do like it. I like the creative part of it. And I do love working, you know, with Katie [Grand] and Juergen [Teller] on the ads, and Peter [Miles] on the art direction. I do love telling the story. I like the visuals, and I like the things you see.
I don't know that they're getting anything wrong. I never thought I'd be the person who says like, "Back in the day, this is the way it was." But, you know, for all those Gen Z people out there—I didn't always have a smartphone, or know how to use a computer. Like, it wasn't part of my education. So things like social media and other techy things that they're so adept at, I'm not.
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