The country is pretty evenly split over the top rival sweet treats purchased around Halloween.
October brings in the changing of the season — and also the unofficial start of Halloween season. Now is the time when we stock up on Halloween candy, and whether it’s for personal or trick-or-treating use is up for debate, of course. some of America’s Halloween candy obsessions — and the country is pretty evenly split over the top sweet treats.
Instacart has the stats on the top 10 most popular candies from Halloween 2021, giving insight as to what can be expected in the candy bowls again this year. Instacart calculated the top candies based on the weight of each candy sold during October 2021, and found Reese’s Peanut Butter Cups reigned supreme. More than 116 tons were sold. Instacart’s data dig even further, revealing where you are more likely to find either of the rival peanut-y chocolatey treats.
"While every type of candy is loved across the U.S. — from the Halloween classics to newer, innovative treats — we observed different areas of the U.S. will notably gravitate toward specific types of candy," noted Instacart’s Trends Expert, Laurentia Romaniuk. "Depending on who we are, where we’re from and what we’re exposed to, we are more likely to prefer one variation of candy over something similar."There’s a near-even split in the U.S.
States with the lowest share of candy purchases through Instagram were Florida, Delaware, Alabama, North Carolina, and South Carolina. Let's take a brief look at the history behind Halloween candy and how it became the sweetest day of the year.
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