'Mama bear' voters could be the deciding factor in the 2024 election

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'Mama bear' voters could be the deciding factor in the 2024 election
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These are conservative mothers and grandmothers who’ve organized for “parental rights,” including banning discussion of gender identity in schools.

Historian and Hoover Institution senior fellow Niall Ferguson argued that former President Donald Trump is not only a strong candidate for reelection in 2024, but the most likely person to win and take back the White House.In many election cycles, there’s a snappy shorthand used to describe the type of voters who may help decide the winner. Think soccer moms or security moms. Even NASCAR dads.

The groups and their work took off during the COVID-19 pandemic, when they say parents got a closer look at what their children were being exposed to in public schools. They grew in numbers as Democrat Joe Biden defeated Trump in 2020 and were motivated by what they called government overreach and "woke" policies.

"I think we are going to be the most sought-out group or sought-out voice in this next election," she said. The mama bear movement is "a contemporary iteration of a trend we’ve seen before," said Linda Beail, a professor at Point Loma Nazarene University and the author of a book about Sarah Palin, the 2008 Republican vice presidential nominee.

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