Julio DePietro and Bruce Popko will focus on growing MLP sponsorships, building the media rights business, and licensing and merchandising strategy.
Season One Super Finals at the Life Time Rancho San Clemente in San Clemente, California. The Seattle Pioneers play the Los Angeles Mad Drops in the Premier League mixed doubles competition.Popko's background includes more than 30 years working in the sports industry, with previous COO roles at the Buffalo Bills and Pegula Sports & Entertainment.
Popko said he will focus on three pillars once he steps into his role: growing sponsorships, building the media rights business, and licensing and merchandising strategy. "We have barely turned on any of the advertising knobs, much less the subscription knobs, we think there's a massive opportunity to leverage a lot of the installed base, the excitement behind it, the avidity of the fans, of the players, and there's tons of sponsorship and marketing opportunities for the league," DePietro said.
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