Macy’s is looking to go deeper into hair care, and has partnered with Tracee Ellis Ross to do it. Macy’s will sell Pattern’s hair care and styling product lineup, with prices ranging from $9 to $25.
at Macy’s. “In fragrance, we are a leader and we’re established with our cosmetics and our skin care. We took strategic initiatives to ensure that we’re building out hair as our fourth pillar at Macy’s.”
Within hair, Bosco said the Macy’s customer had specifically asked for brands catering to a wider range of hair textures. “We knew that we needed a leader in the curly, coily and tight-textured hair brand matrix for our consumer. We have a highly diverse customer base,” she said. “Consumers were saying, ‘We need something more.’ We couldn’t be more thrilled to haveLast year, a report from Goldman Sachs pointed to an industrywide gap in products for Black shoppers’ hair needs. Per that report, Black consumers are 2.
“Our consumer loves the recognition and that tie-back to someone that they view,” Bosco said. “That brand founder’s ethos is what our consumers are looking for as well.”, and Ross said at the time she had an eye on markets in Africa. “When looking for Pattern’s first ever department store partner, it was important to me that we work with a brand that celebrates individuality,” said Ross in a statement. “Pattern was built on a commitment to expand how we communicate, care for and celebrate the curly, coily and tight-textured hair community. We are thrilled to introduce our products to the Macy’s consumer and work with the brand to continue telling our story.
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