Local indie-pop quartet LunaLunaBand makes “Commitment' to very-much-online Latinx audiences.
Having a song, perhaps a lovestruck-yet-heartbroken groove, go viral on TikTok comes with pros and cons. Trends pass, interest wanes, or in some cases, the music begins to fade into the background as it circulates to soundtrack banalities like “get ready with me” videos. Of course, racking up thousands of followers and amassing millions of streams on Spotify as a result certainly doesn’t hurt, especially for independent artists crafting beats in their bedrooms.
At the time, Martínez resided in Denton and Gordon lived in Plano, while vocalist González remained in Oak Cliff.Fittingly enough, Bonilla dials in from the window seat of a bus leaving the Houston area en route to Dallas, separate from his bandmates. He’s spent most of his day on the road, but remains in good spirits. “I’m used to it,” he laughs.
Since the local move, the four have firmly planted themselves as a unit in Austin music, most notably with booking at the first weekend of ACL Fest. Individually, drummer Martínez also plays in Austin-Denton post-punk trio Manifest Destiny’s Child, Ariel + Bottomfeeders, and Thelma and the Sleaze, while Bonilla recently unveiled new glam-rock-sized solo material. Their Zilker Park date locks into a current fall tour, which kicked off in Tucson last week.
Before the initial round of festival cancellations back in spring 2020, the band was booked to play South by Southwest, along with McAllen’s growing music and arts festival, MXLAN. Like many with tour plans halted by an impending global lockdown, the group pivoted to livestreamed performances and an online-heavy presence.
As of today, the aforementioned “Commitment” clip has garnered over 850,000 views, clocking the song at over 10 million plays on Spotify. Beyond any stats, breakthrough acts like Luna Luna forge a deeper connection with very-much-online Latinx audiences eager to see parts of their identities reflected in the musicians they’re vibing to.
Drummer Martínez adds: “I grew up playing worship music in church. I think that influenced a lot of how I play these days, definitely lots of rock.”, “Feel It Now” highlights Kavvi’s soft spot for Tame Impala’s psychedelia and hints at Martínez’s dynamic, alternative-rock-driven drumming. Steered by Gordon’s snappy, melodic bassline, “Golden” gleams Bonilla’s funk flair, while the title track and “Baby Loner” lean into spacey shoegaze.
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