A major switch from fast fashion.
the British favorite dating-meets-reality show
, is teaming up with eBay. The online marketplace will provide this summer’s cast with secondhand clothing, as well as the opportunity to share a wardrobe of outfits in their shared villa. “We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time,” said Jemma Tadd, Head of Fashion at eBay UK, in an official statement.are heavily influential when it comes to shopping, to say the least. According to eBay, Millie, 2021’s winner , wore a one-shoulder marble dress that caused a jump in searches for a similar item by a whopping 127%, as well as 114% more searches for “hot pink co-ord” after she wore a linen version on the show.
The cast’s clothes have sparked such high numbers in sales that some members have snagged big brand deals, mostly among fast fashion brands. In 2021, Molly-Mae Hague, who appeared on the fifth season of
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