The slasher pic’s successful box office opening is a symbolic moment for the studio as it returns to the business of releasing movies in earnest (and exclusively) on the big screen.
was fueled by younger moviegoers, who are driving the box office recovery. Nearly two-thirds of all ticket buyers were between the ages of 18 and 34, a notable tidbit considering that theis the first Paramount title to receive an exclusive release in cinemas since Brian Robbins succeeded Jim Gianopulos as studio chairman in September amid a campaign by parent company ViacomCBS to grow streamer Paramount+.
“Regime change does make you nervous, but everyone throughout the process greeted us with enthusiasm,” says James Vanderbilt, who producedScreamParamount intends to give at least 10 films an exclusive theatrical release in 2022. “With our lineup, we’re absolutely poised to be a significant player,” says Paramount president of domestic distribution Chris Aronson.
The studio lagged far behind its rivals in terms of number of releases and 2021 box office revenue after Gianopulos sold off a slew of movies, includingsequel into 2022. It collected $279 million domestically; the next closest major studio was Warner Bros., with $666 million. Adds box office analyst Jeff Bock: “Three things are working right now on the big screen — superheroes, sequels and slashers. Paramount has two of the three boosters with their latest Scream flick, which paid off handsomely this weekend thanks to a clever reworking and streamlined budget.”
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