This book calls you a dumb, lazy pig just a few pages in. It sold millions of copies.
Few genres of literature so clearly communicate the anxieties of their epoch like diet books, a form that combines science-flavored woo with instructions on how to become a living embodiment of a society’s values and aspirations. In this new SELF series, JP Brammer will be revisiting popular diet books and unpacking what they tell us about a particular time in American culture. For his debut installment, he’s tacklingThe year is 2005. Our great country has been beset by calamities.
A mere few pages in, intrepid readers will already have been called dumb, lazy pigs. “Junk food has a shelf life of 22 years and will probably outlive your fat, sorry ass.” Now that’s prose! The authors do an incredible job of leaping up off the page and slapping me in my chubby face, stylistically speaking.is a fan of equal signs. “Healthy=skinny. Unhealthy=fat,” it says, on page one. And then, later, “Milk=fat. Butter=fat. Cheese=fat.
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