The first location of the cafe and bakery chain in the state opened in Parker in March, and now a second is slated to debut in Aurora in July.
A rendering of the interior of Song's first Paris Baguette, which is set to open in July., a South Korean bakery cafe concept founded in 1986, gained international popularity as it opened stores in multiple countries, including the U.S. Now, it has designated Colorado as one of the prime locations for further expansion. While the first Paris Baguette in the state opened in Parker back in March, local business entrepreneur Annie Song is set to bring four more locations to the metro area.
"I wore a lot of hats and filled in when needed," Song says."I did everything from operations, ordering, marketing and merchandise display. It also gave me a lot of experience interacting with customers."Song's interest in Paris Baguette was sparked years ago when she visited New York to see family and they decided to try the new bakery that had popped up nearby.
Paris Baguette's latest expansion into Colorado is only one part of the brand's greater mission to bring back the idea of a neighborhood bakery across America. According to Mark Mele, the company's chief development officer, its ultimate goal is to"open a thousand locations across the U.S. by 2030." Paris Baguette ensures that these franchisees are equipped and supported from day one."We've created this beautiful [bakery cafe], this baby, if you will, and we want to hand the baby off to somebody that's going to take care of it and make sure that it's nurtured. We want to give them everything they need to be successful," Mele notes.
By theater, Mele is referring to the transparent aspect of the bakery, which highlights how each of the products are made from scratch. Before guests walk into the bakery, they're treated to a view of the cake area through the windows up front, where bakers decorate and box cakes. Inside of the cafe, guests can see the open bakery inside of a space that is designed with the charm of a European cafe in mind.
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