The Grammy Award-winning rapper, singer and flutist is partnering with Logitech to debut a new campaign and a new song. Lizzo said the video “definitely made me feel like I was Alice in Wonderland… The analog girl in a digital, literal world.”
In a video featuring her brand new single, Grammy Award-winning rapper, singer and flutist Lizzo works at a computer. Clad in yellow, to matching her equally bright mouse, she leans forward into a web cam that transports her through an internet-enabled looking glass. Her song begins to play.
Lizzo says Logitech’s campaign was all about “treading into new waters.” “I feel like I definitely represent a lot of the ‘new’ version of things,” she says. “The new beauty standard, the new pop star, the new rule breaker, and how there’s just no rules anymore. I definitely identify with and represent those things, and it was nice to align myself with a campaign that was here to break the rules with me.
When asked about her new song and how it fits with Logitech’s campaign, Lizzo declined to comment. Tita-Reid also declined to comment, other than to say “we are really inspired by Lizzo and all of her music…She really is defying logic in her lyrics.”“Woke up this morning to somebody in a video talking about something I posted in the video. That’s why I moved away, I moved and why I’m so in love with me.In case nobody told you today you’re special.