The two-hour show will air from the Grand Ole Opry House in Nashville on Thursday, Sept. 28.
The Reason Why, Tornado, The Breaker“Little Big Town is a force in country music and a beloved staple on Music Row,” Cassandra Tryon, senior vice president, entertainment live events, NBCUniversal Television and Streaming, said in a statement. “As Opry members, they’ve delighted fans for years on the world-famous stage and we’re honored to have them host, perform and bring this inaugural ceremony to life.
The People’s Choice Country Awards is an outgrowth of the People’s Choice Awards, which originated on CBS in 1975 and remained on that network through 2017. That show moved to E! in 2018 and has aired on both NBC and E! since 2021. It bills itself as “the only award show for the people and by the people,” a slogan that also applies to this spin-off.
The People’s Choice Country Awards is produced by Den of Thieves with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as executive producers, along with RAC Clark as executive producer and showrunner. The show will extend to social platforms with Backstage Live, bringing fans at home behind the scenes as well as interactively connecting country’s most popular stars with their biggest fans.
This project is seen as an example of collaboration resulting from NBCUniversal’s equity investment in Opry Entertainment Group alongside Atairos, which was finalized last year.
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