Levi Strauss & Co. has turned to the world of social media and Snap for its new head of marketing.
Gass said: “Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation.
Mitchell added: “I have long admired the enduring global relevance of Levi’s as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.” Given just how important social media has become — to marketing and consumers — it makes sense that fashion would look to bring in talent from that sector’s key players. Shortly before Mitchell’s appointment was announced on Thursday, FarfetchThat sets up an interesting moment of reverse osmosis in fashion marketing — where marketing executives have long had to figure out social media.
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