Let’s Support Black-Owned Brands Beyond Black History Month

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Let’s Support Black-Owned Brands Beyond Black History Month
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Why is the celebration of Black culture only worthwhile in February?

I’ve always had mixed feelings about Black History Month. As a woman of color, I appreciate the idea of a whole month dedicated to learning more about Black history and the truth behind my culture—but on the other hand, I can’t help but feel some type of way about the fact that Black Americans are only given one month of appreciation, and then basically disregarded for the remainder of the year.

But it’s when I look around the department store and see hardly any Black representation that I realize how much more work needs to be done. It’s when I scroll through my daily dose of TikTok and watch top fashion influencers put together outfits, and can’t help but wonder if anything in their massive closets is from a Black-owned brand. It’s when my favorite magazines put together shopping roundups and fail to include a diverse range of brands.

“Supporting Black businesses is a holistic approach to supporting our economy and Black institutions. “I love where things are and where they seem to be headed,” says Bell. “As a Black business owner, I hope every ounce of this is here to stay.”

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