Web3 presents an opportunity to bring both digital and real-world items and experiences to people. This new popular pairing of the physical and digital world has led to it getting its own word: phygital. US_SupremeShort explains how it works:
for DC comic-based NFTs on WAX. Through the partnership, DC fans were given the opportunity to participate in an NFT drop for the digital version of DC’s “The Brave and the Bold” comic.
To better bridge the digital experience with the physical, the brands also announced the release of a physical version of the comic book available through Walmart. By either purchasing the digital or physical copy, you would gain access to the other with your purchase. The recent trend toward providing real-world utility in the phygital world has captured the imagination of creators and brands alike. By marrying the physical and digital worlds, phygital drops are moving beyond just purchasing an item for display to creating something more, by bringing pieces of the real and the virtual world together to create unique experiences.
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