The company continues to come up with clever reasons for adults to buy themselves a new toy.
When the first true Lego sets arrived decades ago they were targeted at kids, but as those kids grew into adults, they never stopped loving the building bricks
. As a result, adult fans of Lego have always been a driving force behind the toy’s popularity, but it’s only in recent years the company has started catering to them specifically with sets featuring more grownup themes and designs.
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