The Paris department store has unleashed its signature color throughout the store in playful pop-ups filled with exclusive products.
, Chloé and Moynat have designed orange ready-to-wear, bags and shoes especially for the event.
Animations include a La Fabrique a Popcorn stand and a coffee bar run by Le Café Nuances; a second-floor games space featuring a maze and a tombola; a Kure Bazaar nail art bar, a Kevin Murphy hairstyling station, and a makeup bar featuring a rotation of brands including La Bouche Rouge, By Terry and Bobbi Brown.
But the highlight no doubt will be the weekly immersive theater performance staged across the store on Friday and Saturday nights from Sept. 2 through Dec. 30. Some 30 actors will recreate the story of founders Aristide and Marguerite Boucicaut, which famously helped to inspire French author Émile Zola’s 19th century novel “Au Bonheur des Dames.”
Tickets for the two-hour performance can be booked on lebonmarche.com and partner ticketing platforms. A cake shaped like Le Bon Marché’s signature shopping bag available at the Paris department store’s Primo Piano restaurant.
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