I wasn’t able to attend Monday’s big Apple event in-person. But I watched it live and read several reviews. While I haven’t had a chance to try on Apple’s new Vision Pro, I have used several other …
I wasn’t able to attend Monday’s big Apple event in-person. But I watched it live and read several reviews. While I haven’t had a chance to try on Apple’s new Vision Pro, I have used several other VR headsets, including Meta’s Quest Pro, which I own and have used quite a bit, including to help write ConnectSafely safety guides about the device, in partnership with Meta.Based purely on Apple’s demonstration and description of the Vision Pro, I came away impressed. It’s a familiar feeling.
Apple has a history of coming up with a new take on an existing product category. It wasn’t the first company to launch a personal computer, a digital music player, a smartphone or a watch. In each of those categories, however, Apple got everyone’s attention with a stunning and innovative product that made other entries in that field look weak by comparison. And, with the exception of PCs, it wound up dominating the category – at least in the U.S. and other wealthy countries.
If I were Zuckerberg, I’d be worried, inspired and excited. Worried that Apple will steal its thunder and market share, inspired by seeing what can be done by a company with amazing hardware, software, developer and ecosystem expertise and excited to see a category he championed expanding and getting more respect.
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