LAMC Talks With Billboard Latin & White Lion Records: 5 Memorable Quotes

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LAMC Talks With Billboard Latin & White Lion Records: 5 Memorable Quotes
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The 2022 LAMC returns with an in-person event in New York from July 6-9.

The Puerto Rican executive and reggaeton pioneer founded the indie label nearly 30 years ago in 1994 and, throughout the years, it has been the home tostars such as Tego Calderon, Cosculluela and Calle 13. Now, on the label’s roster are Kiko El Crazy and Luar La L, among others.

Below are five of the most memorable quotes from the chat, during which De León talks his humble beginnings, explains why he will remain an indie label, and opines on the Residente and J BalvinBefore becoming an executive, De León was a fan of reggaeton and was part of the burgeoning reggaeton movement in Puerto Rico back in the late ’80s and early ’90s. “I was a fan of Vico C. I would go to all his concerts.

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