The Skinnygirl founder kept tight-lipped on whether Leviss was compensated for her first tell-all interview since her affair with Tom Sandoval.
“The irony of it all: Bethenny cashing in ads as she ‘exposes bravo’s exploits; and gives Rachel ‘a voice’. She literally has more ad spots than any other podcast I’ve ever listened to. Rachel won’t see a dime lol,” Cookeon Thursday, which showed a clip from Leviss’ bombshell interview on Frankel’s podcast.
The “Summer House” star, 41, added that if he had to guess, Leviss probably “had to pay her way to fly to B [Frankel] just to record this.”Cooke specifically mentioned Frankel having several ads – which averaged to around 13 minutes total per episode – in each of her three separately released podcast episodes on her iHeart show, “Just B.”
“She flew herself on her own dime out west to do the interview,” a source close to Frankel told Page Six Friday. “She has nothing to do with ads – that’s all iHeart, and iHeart generates all the ads.”Kyle Cooke slammed “hypocrite” Bethenny Frankel for “cashin in” on her tell-all interview with Raquel Leviss.The “Summer House” star specifically called out Frankel for having “more ad spots than any other podcast I’ve ever listened to.
For reference, Apple Podcast’s top-charted podcast, “Dateline NBC,” averages around 43 minutes per episode and typically maxes out at around 2.5 minutes of ads per episode – a full 10 minutes less than Frankel’s last three episodes with Leviss.Frankel has not disclosed the amount of listens her episodes got, nor if she’s compensating Leviss., the average CPM, or average cost of one thousand ad impressions, is $15 to $30, for a 30 to 60-second ad.
Therefore, if Frankel had each ad spot generate a $30 CPM with 100,000 listens per episode, she’d make $3,000 per ad – or roughly $117,000 for the three combined episodes.
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