Nearly 15 years ago, Coca-Cola started letting soda fans mix their own flavors with its Freestyle fountains. Now, Kraft Heinz wants to do the same for dipping sauces.
Sauce “bases” include Ketchup, Ranch, 57 Sauce and BBQ Sauce. Customers can pick one and mix it with flavor “enhancers,” including jalapeño, smoky chipotle, buffalo and mango . Those extra flavors can each be added at “low,” “medium” or “high” intensities. A prototype of the dispenser, called the Heinz Remix, was announced on Wednesday and will be showcased at the National Restaurant Association Show in Chicago this weekend.
To stabilize the company, it focused on spotlighting its best-known brands like Kraft Mac & Cheese and Velveeta. Now, it’s thinking bigger — or at least, saucier. “Innovation will be our single single biggest driver of growth,” said Frost. Through 2027, Kraft Heinz has a goal of an additional $2 billion in North American retail revenue from innovation. The idea is for Remix to be in food service providers like restaurants, cafeterias and stadiums, not on grocery shelves.
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