Kirna Zabete, the women’s luxury fashion retailer, on Monday opened a new 6,000-square-foot space in Manhattan at 160 Mercer Street, between Prince and Houston.
“When I bought my partner out in the end of 2015 and started expanding and opening more doors, I learned that this 3,000 to 4,000 square feet of selling is really the right size for me,” Buccini said.
She said the new location is becoming “a powerful block with Alaïa just opening here and Khaite opening here.” She worked with the residential interior designer Steven Gambrel of S.R. Gambrel who also designed her home. “I know what a great sensibility he has. I wanted that residential feeling in my stores. I didn’t want it to feel like this very commercial kind of space,” she said.For the new SoHo location, she’s using the same floor that she used in the Madison Avenue store, which opened last December and which Gambrel also designed. It’s a pink marble imported from Italy.
As with the Madison Avenue boutique, the Mercer Street store has custom, red lacquered chandeliers and a wireless red lacquered check out desk. Buccini said what they’ve always been good at in SoHo is customer service. “I think it’ll be a more intimate experience in this space. The other store was really cavernous. We specifically chose this location and this size because where we are with women shopping right now, they’re looking for intimate, special experiences in stores that don’t feel cavernous or empty or soulless,” she said.
Discussing how the clienteles differ between SoHo and Madison Avenue, she replied, “SoHo is definitely more touristy or more downtown local. The Madison Avenue client is very much a Madison Avenue local or an uptown tourist who’s staying at the Mark, or the Lowell or the Carlyle. We’re buying differently. We’re very targeted in how we buy for each location, and we really think about each location when we’re doing our assortment.
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