Kim Kardashian pays $1.26 million fine for paid crypto ad, SEC says

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Kim Kardashian pays $1.26 million fine for paid crypto ad, SEC says
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Kim Kardashian agrees to pay $1.26 million in penalties and associated fees to settle charges of unlawfully touting a crypto security

The reality television star and influencer has agreed to settle charges of unlawfully touting a crypto security and to pay $1.26 million in penalties and fees, the U.S. Securities and Exchange Commission said on Monday.

Since then it has pursued a handful of other celebrities, including action film star Steven Seagal, music producer "DJ Khaled" and boxer Floyd Mayweather Jr. for breaking that rule, but Kardashian is arguably the most high profile.Her post contained a link to the EthereumMax website, which provided instructions for potential investors to purchase EMAX tokens. "Sharing what my friends just told me about the EthereumMax token!" the post read.

"This was really to protect the investing public - when somebody is touting that stock and whether that's a celebrity or an influencer or the like, and that's at the core of what this is about," Gensler said in an interview with CNBC.Kim Kardashian arrives on the red carpet for the annual White House Correspondents' Association Dinner in Washington, U.S., April 30, 2022. REUTERS/Tom Brenner"I want to acknowledge Miss Kardashian cooperating and ongoing cooperation.

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