Pop culture icon Kim Kardashian has announced her latest business venture: a private equity firm.
But she won't be going it alone. In fact, she has enlisted the partnership of private equity veteran Jay Sammons, formerly of the Carlyle Group. Her mother, Kris Jenner, will also be a partner."I’m pleased to announce the launch of @SKKYPartners with private equity veteran Jay Sammons as co-founder and co-managing partner, along with @KrisJenner who will serve as partner at our firm," Kardashian tweeted Wednesday, alongside a photograph of herself and Sammons.
— Kim Kardashian September 7, 2022 It is a"next generation consumer & media private equity firm," the firm's Twitter said. The firm will invest primarily in"consumer products, digital & e-commerce, consumer media, hospitality and luxury" sectors. The company will make both control and minority investments.
Of his partners, Sammons said, “Having built businesses themselves as true entrepreneurs is a very differentiated approach."
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