'You guys are going to love our new formulas.'
Last year, Kim Kardashian made the decision to close down KKW Beauty – which included her cosmetics and fragrance lines – in order to undergo a rebrand. Now, just over a year later, the business mogul has teased a comeback in a recent post on Twitter.
In the original IG announcement, which has since been deleted, Kim revealed that "On August 1st [2021] at midnight we will be shutting down the KKWBeauty.com site so that we can come back to your under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look".
With her recently release SKKN skincare, many of us thought the time of Kim Kardashian's makeup had passed. Though, that was until one fan tweeted her, asking: "To this, Kim responded with optimism, writing: "We’re working on it! You guys are going to love our new formulas".
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