The video includes appearances from 'Breaking Bad' duo Bryan Cranston and Aaron Paul along with Diplo, Cheech Marin, Rams general manager Les Snead, coach Sean McVay and a few star players.
The spot is the latest installment in a creative series that the Rams kicked off in 2021 as a way to spotlight the team’s NFL Draft activities. The first one starred Rebel Wilson and a host of guest stars and was set at a luxury Malibu home for director Justin Polk. Last year’s branded short came from director Paul Hunter and proved to be a high-octane offering that featured the talents of Josh Holloway, Scott Eastwood, Tyrese Gibson and Dennis Quaid.
“Change the Equation” is a coup for Duhamel’s Dakota Media, a creative agency that specializes in talent-driven projects, brand storytelling, production and media. The actor, filmmaker and producer is partners in the endeavor with Joshua Algra and Mick and Will Kelleher. The foursome has worked for such companies as the PGA, 3M, Open Table, AT&T, Hyundai, Bobcat and others.
But first more about “Change the Equation”: The video pays homage to stars the Rams drafted over the years like Aaron Donald, Cooper Kupp, Jordan Fuller, Van Jefferson and Ernest Jones, the family and friends of players who celebrate that moment, and the fans who make up the “Ramily.” It debuts on the L.A. Rams’ digital and social channels and is timed to this week’s NFL Draft for which the Rams will be posted up at the SoFi Draft Lab for all three days of the NFL Draft from April 27–29.
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