At this year's CinemaCon, Jordan Peele breaks down the much-debated meaning behind the title of NOPEMOVIE: 'The title speaks to the idea of the audience reacting to what they're thinking and feeling in the theater.'
Jordan Peele breaks down the meaning behind the title of his new horror movie Nope. Peele's previous titles, Get Out and Us, helped turn the comedian into one of the most exciting filmmakers in Hollywood. Described as"social thrillers," his movies bring both jump scares and social commentary in equal measure. Peele's next film, Nope, unveiled its official title last year and immediately sparked a great deal of speculation, particularly in regards to its title.
The plot details of Nope are still shrouded in mystery. What is known is that it revolves around James and Jill Haywood, Hollywood ranch owners played by Daniel Kaluuya and Keke Palmer, who become witnesses to what appears to be an alien invasion. The first Nope trailer, which dropped in February, didn't feature much more than a small introduction to these characters and some snippets of disturbing imagery. Nevertheless, it was enough to set the internet ablaze.
"The film is a ride. The title speaks to the idea of the audience reacting to what they're thinking and feeling in the theater. When you tell people it's a scary movie a lot of time they say NOPE. So I want to acknowledge those people with the title and bring them in. This is about the person who thinks they don't love the horror movie. To show them that maybe they do."
Also revealed was the fact that Nope was shot in both 65 mm and IMAX, which allowed the director to “capture incredible images” using new methods that he says have never been seen before. Following the presentation, a new trailer for Nope was unveiled; after, Peele asked the audience to be discreet and not reveal any details of the footage, as it is not going to be seen by the rest of the world “for several more weeks.
With Peele standing in Hollywood as a name to look out for, he has now reached the point where any film he directs will instantly create buzz among the moviegoing community. This has been seen throughout all of Nope's promotional campaign so far, and the fervent speculation that arose over its title is the perfect demonstration of Peele's status. It's interesting to hear how, after all the major theories that cropped up, Nope is just a reference to how some people react to horror.
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