Diageo on Tuesday appointed Chief Operating Officer (COO) Debra Crew as CEO to replace retiring long-time boss Ivan Menezes, becoming one of only a handful of women to lead a company in Britain's blue-chip FTSE 100 index.
"This had been widely anticipated. Nonetheless, we regard Ivan’s departure as a meaningful loss for Diageo – he’s been a brilliant CEO," RBC analyst James Edward Jones said. "Diageo was in poor shape when Ivan took over; now it’s one of the most impressive companies we cover."
"Debra Crew is something of an unknown quantity to us. She’s got an extensive background in consumer staples ... nonetheless, Ivan will be a very hard act to follow." Laurence Whyatt, analyst at Barclays, said: "The market wants more of the same. Diageo has outperformed in tequila, has excellent marketing capabilities and is making huge inroads into Scotch globally, and particularly in India and LatAm.
"I want to see a continuation of this long-term thinking – laying down more inventory for future premiumisation and continued investment in digital marketing to ensure they stay ahead.
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