JLR will continue to prioritise production of its most profitable models until at least mid-2023, maintaining limited output of its more affordable cars while component supply continues to be restricted
Asked by Autocar for a production update on these more affordable model lines, CEO Adrian Mardell said:"We're three shifts in two areas [Solihull and Nitra], and we're on single shift at the other production facilities [Halewood and Castle Bromwich] and that will continue over the first six months of the year.
"We're not stimulating orders for those other products yet, until we can get confidence of supply. The order rates we are receiving at Halewood and Graz [where theis built by Magna] are consistent with the build that we can actually produce today, so we're very balanced, and those orders have stayed pretty consistent over the last months."
JLR's break-even point is 300,000 cars per year – a target it met in 2022 – and Mardell said that, currently, at least a third of these need to be MLA-based to meet profitability targets. The more affordable Land Rover models do have a future, with Halewood being converted to build an electric , Evoque and Discovery Sport from late 2024, though"whether we eliminate some of the lower-value derivatives, we will decide as we go forward".
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