Obituary: Jay H. Leve, who pioneered a novel type of polling technology in the early 1990s by combining automated phone calls with the recorded voices of local television anchors, had died. He was 66.
Jay H. Leve pioneered a novel type of polling technology in the early 1990s by combining automated phone calls with the recorded voices of local television anchors.
Mr. Leve, the founder of SurveyUSA, discovered that people were much less likely to hang up if they heard a familiar, trusted voice and were promised they could hear the poll results that night on the TV news. The recorded voice would urge respondents to “press one” to start the polling process, leading to an automated collection of responses to questions.
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