James Cameron likens 3D technology to the introduction of color, while discussing Avatar's generation-defining technology.
It's been 13 years since the release of James Cameron's visually stunning science fiction epic Avatar defined a generation with its 3D filmmaking technology. In a recent roundtable interview attended by SlashFilm, Cameron commented on Avatar's impact on the film industry and attributed it to its use of 3D. Cameron told reporters:
"I would say that the 3D was generally embraced for a period of time. Avatar won the best cinematography with a 3D digital camera. No digital camera had ever won the best cinematography Oscar before. Then two out of the three subsequent years, the same cameras were used by the cinematographers that won the Oscar. So you got 3 out of 4 years where the Academy embraced digital cinematography. And all 3 of those films were in 3D.
The films Cameron refers to include Hugo, Life of Pi, and Gravity, which would achieve acclaim for their application of 3D and win the Academy Award for Best Cinematography. With Avatar becoming the highest-grossing film of all time, film studio's quickly capitalized on the success by converting their movies to 3D during post-production, which was often criticized by audiences, the most notable example being the Clash of the Titans remake.
Whether 3D still has a place in the eyes of general audiences remains unknown for the time being. However, not all hope is lost for the technology as Cameron's Avatar returns to the big screen later this month ahead of its highly anticipated sequel. Audiences will be able to re-experience the beautiful world of Pandora in 3D all over again in an upgraded and stunning 4K high dynamic range.
Audiences can return to the world of Pandora in 3D next week when Avatar re-releases in theaters on September 23. Check out the official trailer for the film's theatrical re-issue below:
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