Avatar director James Cameron has harsh words to say about the 3D craze that ensued after his 2009 film, cautioning against a post-Avatar 2 repeat.
James Cameron criticizes the scramble to produce films in 3D that went on after his first Avatar film came out in 2009. Avatar's visual effects received copious awards and accolades, and the film was seen as a breakthrough for 3D. The recent rerelease proved the potency of Avatar's stunning scenery as the 3D images protruded from the screen, immersing audiences in the world of Pandora with a new 4K digital print.
SCREENRANT VIDEO OF THE DAY While Avatar's 3D itself was highly regarded, the film caused a startling amount of copycats. Even early in its run, Avatar was a smashing success at the box office, with many critics touting its revolutionary visuals. Following that success, Hollywood films made a point to release nearly every major blockbuster in 3D. 3D tickets ran for a couple of dollars higher than their 2D counterparts and, for a while, were pretty popular.
CAMERON I think the studios blew it. Just to save 20 percent of the authoring cost of the 3-D, they went with 3-D post-conversion, which takes it out of the hands of the filmmaker on the set and puts it into some postproduction process that yielded a poor result. I do think that the new “Avatar” film will rekindle an interest in natively authored 3-D, which is what I personally believe is the right way to do it.
SALDAÑA And look, do you want to make a lot of money, or do you want to make something you’re truly proud of that stands the test of time?SALDAÑA It’s unfortunate, but people chose the moneymaking machine, the post-conversion. And not every director is like Jim, with the level of commitment you put into it. That’s the difference between a project that is just a blockbuster hit and something that is truly special, and I wish more directors would understand that.
The likelihood of the 3D renaissance will likely boil down to the success of Avatar: The Way of the Water. The sequel has big shoes to fill to come close to the success of 2009's Avatar or even other box office hits from 2022, such as Top Gun Maverick. Avatar: The Way of the Water is likely to be a financial success if the rerelease's success is any indication.
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