Jaguar's EV reinvention will be McGovern's toughest test yet, says StvCr
Creative director Gerry McGovern, never short of confidence or hyperbole, has already promised “jaw-dropping” Jaguars that will be “like nothing you’ve seen before”. But visual impact isn’t necessarily accompanied by a burning desire to own one nor pay £100,000 for the privilege.
On the positive side, McGovern has a creative record second to none. His sure hand has guided the past two Range Rovers to success. He did much to create the Freelander, which invented a new class. His teams created the LRX concept that became the, a towering success. He’s a brilliantly effective leader, and from what we hear, Thierry Bolloré gives him lots of freedom to operate.
Yet the challenge of getting buyers to want much more expensive Jaguars, and a newfangled EV at that, looks like being the biggest of McGovern’s career. Still, if he wants to be the most famous person in Jaguar history, short of Sir William Lyons maybe, this is his chance.
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