How Jack Box became the fast food chain's 'CEO'.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT When it comes to fast-food chain restaurants, there are very few mascots that stand out the way the Jack in the Box mascot does. Founded on February 21st, 1951 by Robert O. Peterson in San Diego, California, Jack in the Box has become an enormous business with over 2200 locations across the West Coast of the United States.
Jack Box presents himself as a congenial yet shrewd businessman who uses his humor to sell new food products at Jack in the Box. Jack Box also has his own company "biography" stating that he was born on May 16 on a cattle ranch in Colorado. He later moved to southern California where he met his wife Cricket, and together they have three kids: Jack Jr., Jane, and Jake.
However, in 1993, Jack in the Box got hit by an E. coli outbreak, and with a string of lawsuits and negative publicity, the fast-food chain's profits and image began to plummet to the point that the business was on the verge of bankruptcy. In a last-ditch attempt to save Jack in the Box, the executives launched a series of advertising campaigns that would promote the company's newfound dedication to food safety.
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