The Tennessee whiskey brand is rolling out bottles with 10- and 12-year age statements.
The bottles Jack Daniel’s 12-Year-Old Tennessee Whiskey, $80.00; Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 2, $70.00
The back story Jack Daniel’s, the great name in American whiskey, has been in the news of late for something most bizarre — a Supreme Court case in which the brand is essentially asserting its trademark and waging a battle against the manufacturers of a dog toy that’s shaped like, well, a bottle of Jack Daniel’s.
Specifically, the brand says that between the early and mid-1900s, Jack had bottlings of 10-, 12-, 14-, 18- and 21-year-old whiskey. And now, Jack, which is under the ownership of spirits giant Brown-Forman BF.B , is going back to its roots with the addition of these 10- and 12-year-old whiskeys. In fact, the process started back in 2021 with the release of a first batch of a 10-year-old.
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