4/20! For cannabis lovers, it’s a beloved holiday. But some in the cannabis industry want to put a little more intention behind their high.
It’s that time of year when marijuana is in the air: 4/20. For cannabis lovers, it’s a beloved holiday. But some in the cannabis industry want to put a little more intention behind their high.
That’s because some “highs” are not so good — like the amount of carbon dioxide, or CO2, that ends up in the atmosphere when we burn fossil fuels to create electricity, drive cars and even grow weed. And this month, for the first time in recorded history, average concentrations of CO2 in the atmosphere. That’s a bad high — and it’s fueling worsening heat, wildfires and drought in California and around the world.
Ojai resident Peter Deneen saw those alarming numbers and thought: 4/20 on 4/20? Why not throw a party to bring cannabis and climate action together? He’s a freelance science and environment writer and served as a high seas narcotics interdiction officer for the U.S. Coast Guard for 12 years. “The 420 holiday is a celebration, a celebration of a plant,” Deneen said. “How can we take this day of celebration of a plant — which I enjoy and value so much as a tool for myself — how do we turn it into a day of climate action, education, awareness?”
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