In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the tabulation…
currently the CEO of AMC Networks. Dolan Family Ventures, an entity that makes strategic investments on behalf of Dolan and her husband, James Dolan, who is also the lead of the family that controls AMC and sibling company MSG Networks, will retain a minority stake in iSpot as part of the deal.
“605 has developed an impressive technology architecture, a great approach to using big data and a suite of powerful solutions that nicely complement our own,” says Sean Muller, founder and CEO of iSpot, in a prepared statement. “We are excited to integrate their world-class team of engineers and data scientists in our mission to modernize measurement effectiveness and new currencies.
All 85 employees of 605 will join the merged company, bringing total employee count to 464. In the immediate term, 605 will continue to operate as an iSpot company. The companies will work together to integrate all products under a single offering.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
TV Ad Measurement Firm iSpot Buys Kristin Dolan’s Media Analytics Company 605With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.
Leer más »
Telesat buys SpaceX launches for Lightspeed internet satellitesCompetitors or not, SpaceX continues to be willing to launch for other satellite internet companies.
Leer más »
Mullen stock bounces off record low, after EV maker buys battery pack assets for $3.5 millionShares of Mullen Automotive Inc. leapt 11.3% in morning trading, after the electric vehicle maker said it paid $3.5 million for the battery pack production...
Leer más »
Time for jelly Twinkies: Smucker buys Hostess in $5.6 billion dealThe J. M. Smucker Co. is acquiring Hostess Brands to blend categories of convenient food options, the former said in a statement.
Leer más »
Lionel Messi buys $10.75 million waterfront mansion in FloridaIt looks like Lionel Messi might be done house hunting in South Florida. The soccer superstar bought a waterfront estate in Fort Lauderdale with a reported price tag of nearly $11 million.
Leer más »