For the first time since 2010, more United States customers own Apple iPhones than Android-based phones.
) which includes the “Active Installed Base” that takes into account the purchasing of used iPhones as well as new. This news comes just ahead of the much anticipated iPhone 14 Launch event which is sure to provide even more interest for the brand.
What makes this an impressive feat is since the early days of the iPhone, Apple has never had anywhere close to 50% of the market share, starting with competition from Nokia, Motorola, Android, and Blackberry which dominated the smartphone market space. According to, since 2010 Google has held the title for the dominant force in the global smartphone market share with more than 70% as of 2022 .
While Google still holds about 70% of the global market with about 150 other brands using the Android OS, this number is actually down 7% since 2018, while the iPhone shares have grown from less than 20% to about 25% in the same time period. It may not be as dramatic a shift as shown in the U.S. markets, but it is still an impressive trend that likely reflects the growth seen in China and other markets with the device from Apple.
“Operating systems are like religions — never significant changes. But over the past four years the flow has consistently been Android to iOS,” Counterpoint’s research director, Jeff Fieldhack, says. “This is a big milestone that we could see replicated in other affluent countries across the globe.”
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