Pantone revealed the color of the year at Art Basel Miami.
Photo: Jonas Gustavsson / Courtesy of Christopher John RogersPhoto: Filippo Fior / Gorunway.comVogue—to discover which amongst its thousands-strong spectrum has been identified as its Color of the Year for 2023.
That color is 18-1750 Viva Magenta. Speaking on a preview Zoom this week before this evening’s big reveal at, Pantone Color Institute’s Executive Director Leatrice Eiseman said: “It’s brave, it’s fearless, it’s pulsating, and it promotes optimism and joy.” The Viva Magenta shade was introduced to the Pantone color range in 2019. And its rapid rise to star status in part reflects events that have happened since then. As Laurie Pressman, Vice President of the Pantone Color Institute said: “this is an unconventional color for an unconventional time. And the biggest overriding factor in shaping the time has been our experience withA look from the Dior Men's resort 2023 show.Photo: Filippo Fior / Gorunway.
Take that as you will—my personal preference is with a pinch of salt—but there is no doubt that the 18-1750 Viva Magenta is an oomphy, sophisticated shade of red that delivers powerful value to the eye . Pantone is looking to parlay that value via a swathe of synergistic partnerships with companies including Motorola, NASA, Lenovo, and more.
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