Instagram's new app, Threads, is launching early. Creators who got exclusive access explain how it stacks up against Twitter, their favorite features, and what's missing.
Many creators and celebrities gained early access to the new text-based app this week.Instagram's new app, Threads, was briefly an oasis of Meta employees, celebrities, and influencers — but its exclusive access was short-lived as the company sped up the app's arrival.
A slew of content creators — from influencers to public figures to journalists — were exclusively invited to onboard the buzzy new app earlier this week.and 790,000 Instagram followers, told Insider she got access to Instagram's beta on Monday night. She's excited about the app after testing it for a few days.
Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. Overall, the reviews are looking good for Meta, but creators were still hesitant to put all their eggs in the Threads basket. "This could be a Twitter killer type of energy if they play their cards right," said Lonnie Marts, an Instagram creator with 618,000 followers who is also an early adopter of Threads.
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