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"I think we've lost the soul of what made Instagram Instagram," Systrom saidSystrom said he used to go on Instagram to see what his friends and family were doing, but that it has since turned into a business apparatus as creators and brands use the platform toThe problem, he said, is that Instagram's"incentives are to go to more commercial, more creators, more deals, more ad dollars," which can have unintended social consequences.
This has"focused the energy on people living apparently amazing lives with no bounds, doing the fanciest things, looking the best, wearing the fanciest clothes," he said. That creates a"terrifying" dynamic, he said, where Instagram users believe that the curated facades they see on the app are people's real lives.
"Life is really hard, and whatever people post on Instagram is the tip of the iceberg," he said."It's this race to the bottom of who can be the most perfect." In fact, the cofounder has seen Instagram's transformation play out on his own feed. He said he has friends who used to upload pictures of their daily lives and now just post"#ads." He called out BeReal as an alternative app where people can be themselves and catch themselves in real moments.
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