Indiana Jones' reign atop the box office was short-lived. In its second weekend in theaters, the Disney release was usurped by another franchise fifth – 'Insidious: The Red Door.'
This image released by Sony Pictures shows Patrick Wilson in Screen Gems'"Insidious: The Red Door."
“The horror genre seems to have a never-ending allure for audiences,” said Paul Dergarabedian, the senior media analyst for Comscore. “Horror movies are profitable and they’re popular. Audiences love them and the accountants love them, too.”It was shrewd of Sony to release “Insidious” on the weekend between two Hollywood tentpoles, in this case"Indiana Jones and the Dial of Destiny"and"Mission: Impossible – Dead Reckoning Part I,” which opens on Wednesday.
Indy had some other competition too, in “Sound of Freedom,” a child trafficking drama starring Jim Caveziel, that opened on July 4 and nearly boasted similar ticket sales for the day. “Sound of Freedom” was made and distributed by Angel Studios, a faith-based, crowdfunded operation, and managed to come in third place this weekend with an estimated $18.2 million from 2,850 theaters.
Part of Angel Studios operation involved the ability to buy “pay it forward” tickets on behalf of others. On opening day, the studio estimated that $11.6 million came from direct box office and $2.7 million through the pay it forward option. The film has been popular among right-wing pundits too and has appeared on QAnon message boards.
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